These seven podcasts explore those questions. Some follow the choices of a leader or a team; others work through a campaign, a message, or a visibility problem. Each has an identifiable perspective on the work of marketing.
Marketing Against The Grain
Kipp Bodnar, HubSpot's CMO, and Kieran Flanagan, its SVP of Marketing, discuss the changes they see in growth, content, and acquisition. AI has become a central subject, with questions about production, organization, and distribution.
The show also follows the consequences of zero-click search: how do you reach an audience when visibility no longer consistently brings a website visit? The conversation with Amanda Natividad explores the role of content in that setting. Discussions about Meta campaigns and demonstrations of marketing agents carry that thinking into execution.
Episodes, around 33 minutes long, combine conversations between the hosts with contributions from operators. Demonstrations show the tools and steps behind work that Bodnar and Flanagan also discuss together.
The Dave Gerhardt Show
Dave Gerhardt, founder of Exit Five and a former CMO, interviews B2B marketing leaders. Conversations, about 54 minutes long, cover demand, brand, content, and the teams doing the work.
The details of each situation matter. Jonathan Hunt explains building a media operation inside HubSpot. Creator partnerships in B2B and using AI to make content useful to readers open up further discussions about that editorial work. Those subjects raise shared questions: which audience to serve, how to connect content to demand, and which skills the team needs.
Perpetual Traffic
An ad can contribute to a sale without receiving last-click credit. That question runs through Perpetual Traffic, hosted by Ralph Burns, CEO of the agency Tier 11.
Episodes work through ad creative, attribution, acquisition costs, and the profitability of Meta or Google campaigns. With Ricardo Pouwels, the discussion examines videos that create demand and ads that collect conversions later. Other conversations follow the work of refreshing messages with material from customer interviews and support conversations.
The format, around 40 minutes long, alternates campaign analysis and discussions with specialists. Measurement and creative work come together in deciding which ad to keep, what to refresh, and which data to use.
Uncensored CMO
Jon Evans, former Chief Customer Officer at System1, interviews marketing leaders about creativity, effectiveness, and the CMO's role. Conversations take about 52 minutes and connect campaigns to running a business.
With Vineet Mehra, Chime's CMO, the question is how to make the case for marketing investment to a CFO and connect brand building with short-term results. Karen Blackett discusses hiring, different perspectives within a team, and agency-client relationships. Uncertainty, research, and AI also enter the conversations. Evans makes room for what surrounds creative work: securing resources, choosing measures, working through disagreements, and maintaining a direction.
Search with Candour
Jack Chambers-Ward interviews search specialists and hosts news editions, including with Mark Williams-Cook. The podcast connects technical SEO with content, brand, and changes in search engines.
Long interviews, around 71 minutes, give a problem room for its details. Liv Day and Ellie Wraith explain how to draw out a client's expertise to develop its content. Mark Salisbury and Brendan Bennett explore the connections between SEO, brand, and design. Conversations about visibility in AI answers and digital PR extend the scope beyond a page's ranking.
News roundups are shorter. The alternation makes it possible to follow changes in search while spending time on concrete decisions: what information to gather, how to present it, and who to work with to make a site more useful and visible.
Product Marketing Life
What does a PMM's work look like when the function has just been created? Product Marketing Life, from Product Marketing Alliance, follows it through practitioners' experiences. Wendy Werblin describes arriving as the first product marketing leader at an established engineering company: personas, customer journeys, and workshops across teams give the work a concrete shape. Positioning and messaging also receive substantial attention. With Doug Kimball, messaging is tested through three simple questions: so what, why, and who cares? Other conversations cover AI blind spots, trust, and communication in a regulated sector. Interviews, about 38 minutes long, also return to the questions to ask when assessing a PMM role: what the company expects from the function, its relationships with other teams, and the resources needed to do the work.
This Old Marketing
Joe Pulizzi and Robert Rose discuss marketing, media, and digital content news each week. Their conversation, around 1 hour 10 minutes, leaves plenty of room for disagreement and opinion.
Their subjects concern people who publish: dependence on platforms, creator economics, AI-generated content, and funding models. Discussions about brands investing in entertainment or changes in blogging raise the question of what relationship to build with an audience. Distribution, revenue, and editorial choices are part of that discussion about building a content business over time.
Find an idea for your next project
When planning a campaign, you may want to find an explanation of positioning or attribution again. With Kontenu, you can search for that subject among your saved YouTube videos and the episodes in your public Spotify playlists. Available summaries help you return to the content; your notes exported in Markdown keep a record of the ideas you took from it.
Try the app with your own content so you can find what may help your project later. The beta is free, by invitation.